Japanese scientists observed that the skin on sake workers' hands was soft and even-toned even if their faces were very aged, and discovered a substance in the fermenting rice that they named Pitera™. Only found in SK-II products, Pitera™ is full of vitamins, amino acids, minerals and organic acids that work together to allow the skin’s natural surface rejuvenation process to function at its prime. Pitera™ bears close resemblance to the skin’s Natural Moisturizing Factors (NMF), and therefore sinks into the skin with extraordinary efficacy to add hydration and restore a youthful look. These products truly have a cult following in Asia, and Sherber+Rad are carrying the iconic products that made the line famous.