James Read

For over twenty years, James Read has been at the forefront of sunless tanning, earning the trust of A-list celebs with his expertise in crafting natural-looking glows. Recognising that the industry was all heading in the same direction, he sought to redefine the narrative and create a new way to glow. His groundbreaking products were game-changers in the industry, combining skincare and sunless-tanning in a way that had never been done before. With over 35 beauty awards and recognition from prestigious publications like British Vogue and American Glamour, James Read's innovative approach to sunless tanning resonated globally, earning him industry firsts such as launching the UK's first standalone sunless tanning spa and being one of the first British tanning brands to enter the Australian and New Zealand markets - a true testament to how his pioneering methods struck a chord with sunless tan lovers worldwide.