Dermatologist Dr. Noëlle Sherber, makeup artist Enrique Valentino, and photographer Tony Powell share tips on looking your best in photos.  From getting your skin in great shape, to avoiding makeup mistakes, to providing posing tips, this trio has every angle covered.

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Less-Is-More Contour

In photographs, the contrast of light and shadow creates definition and so subtle contouring is key to creating dimension in photos.  Subtlety is important, Enrique advises: "if someone gives you the compliment 'good contouring,' unless they've been a makeup artist for 12 years, that's not necessarily a good compliment."  The translucent cream contour shades in TOM FORD Shade & Illuminate create believable contour that translates with a modern finish in high-definition film and digital photos.  Tony commented that, "it's an instant slimmer when you face the camera on a slight diagonal."  This posing tip works for both face and body, and plays off of the same principles as contouring by creating shadow to make it appear as though certain areas are receding.

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TOM FORD Shade & Illuminate – Intensity One

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If someone gives you the compliment 'good contouring,' unless they've been a makeup artist for 12 years, that's not necessarily a good compliment.


Enrique Valentino
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It's Great to Hydrate

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La Mer Genaissance The Infused Lotion

Smooth skin reflects light evenly on camera, and Tony recommends that his clients "drink lots of water and just stay hydrated" before a photo shoot since he can see the difference in their face and in their skin.  Topically, hydrators bind water to the skin and plump up fine lines to make it more even and luminous.  La Mer's Genaissance The Infused Lotion blends cream into a hydrating serum for a velvety texture that blurs the skin into instant photo-ready perfection while delivering long term improvements in skin texture and tone with antioxidant red algae and collagen stimulatory peptides.

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The "Ear Trick" To Define the Jawline

A defined jawline frames the face in a photo, but lifting the chin in an attempt to sculpt it in photos can distort the face.  Tony gives this pro tip: "Instead of thinking about lifting your chin, I tell people 'think about moving your ears forward."  This creates a crisper jawline without creating an unflattering angle of "a shot straight up the nose" which Tony explains "is never a good look."  Enrique will often define the jawline area with makeup for photos, but advises that this should never "look like striping on the skin."  Dr. Sherber sees men and women both who wish to define their jawline, and firmer injectable dermal fillers such as Voluma are an excellent solution for this given a few days of downtime for any post-procedural swelling to resolve before your photo shoot.  For a quick fix, 3 Lab M Cream has an ingredient that shrinks as it dries to provide an instant lift, making it an on-set favorite for photo shoots.

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3Lab M Cream

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Instead of thinking about lifting your chin, I tell people 'think about moving your ears forward.'


Tony Powell
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Get Some Rest ... Or Look Like You Did

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TOM FORD Illuminating Highlight Pen

Looking tired is a result that no one wants to see in a photo.  Dr. Sherber advises that, with sufficient lead time, injectable dermal filler can be an ideal solution to "bounce light" off shadowy areas under the eyes that can telegraph a tired appearance.  She injects hyaluronic acid fillers ranging from Volbella to Voluma, depending on each patient's individual anatomy, to correct dark undereye shadows.  Tony gave another approach, recommending to "get some rest" and to avoid salty foods that can cause puffiness the night before a photo shoot.  Enrique shared his approach to brightening the eye area, which is to focus on the "correct undertone" of concealer rather than choosing one that is several shades lighter than foundation as is a common misconception.

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Choose Your Colors Carefully

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TOM FORD Traceless Perfecting Foundation SPF15 – Bisque

Choosing the correct colors for makeup and clothing can make all the difference in your getting photos that need minimal retouching and give you a modern and natural looking result.  For clothing colors, Tony suggests "dark, bold colors" without prints."  Enrique's expert tip is that, if you have redness in your skin, changing the undertone of the foundation can "tone that down a bit without having to use a full coverage so that you're working smart rather than working backwards."  TOM FORD Traceless Perfecting Foundation is ideal for high-definition photography because it has a believable skin finish that permits you to change the skin's undertone, as Enrique describes, to counteract redness without the look of heavy coverage. Dr. Sherber explained that laser treatments can work to decrease flushing and redness over time, but these should not be planned in the days immediately preceding the photos since the effect emerges over weeks and there can be post-procedural flushing for a day.  Laser Genesis micropulsed Nd:YAG is one of Dr. Sherber's favorite laser treatments for reducing redness in the skin over time, and Perméa laser improves skin texture and tone while decreasing pore size, so both of these are very effective in improving the skin's condition so that less complexion coverage is needed over time.